A new task means I have to write a competitor analysis of a general news site. You’ll be pleased to know I have been given the website of… The Daily Mirror! If it’s anywhere near as good as the newspaper then I’ll be here for hours discussing its qualities… OK, enough sarcasm – onto the analysis.
As the title suggests, I will look at how mirror.co.uk uses Web 2.0 to engage its readers. At first glance it made me wonder if when the Internet gods were handing out 2.0 features, The Mirror’s web team were too busy in their caves. A further look, however, and I began to notice the way this site has taken advantage.
The key thing when it comes to Web 2.0 is ‘interactivity’. In basic terms, it is a way for websites to allow more creativity in the way they interact with their users to create community among them. How exactly does mirror.co.uk do this? Read on and you shall be enlightened with my (innovative, I know) use of subheadings:
Content
First things first, how does The Mirror’s site take advantage of Web 2.0 in their stories they include? A much harder question to answer than I first thought… Well, there are links to related articles, all stories are categorised under sections, the content is basically just copied from the newspaper. Nothing new there then, but wait, what’s this…?
Social Bookmarking
This little button at the bottom of articles – under the adverts – is a little feature called social bookmarking. The idea is if you like the article then you can share it with your friends on networking sites such as Facebook, or you can bookmark it for use on another computer, i.e. at work. Now, The Mirror should really make this feature more obvious because, once expanded, it is actually very vast with a huge amount of bookmarks available:
So while this is really the only Web 2.0 feature that the articles themselves have, there are others elsewhere on the site.
RSS Feeds
Really Simple Syndication Feeds is a Web 2.0 invention that allows users to subscribe to updates of a certain type – be it news, blog updates or any other. Mirror.co.uk does have a large amount of these though, again, seem to be somewhat hidden. Finding a needle in a haystack is a piece of cake after this. Ok, I’m exaggerating, but I did struggle. I eventually saw one pop up three-quarters of the way down the section home pages on the right hand side, did I mention it was hidden? Anyway, you click on the ‘RSS Feed’ link and the rest is simple. “But what about a list of all the feeds?” I hear you ask… well, being the Web Guru that I am I discovered that going to the ’sitemap’ brings up the full list of all 36 RSS feeds available – no need to thank me:
It is undeniable that these feeds are a good tool of Web 2.0, keeping users close to the site, and mirror.co.uk certainly utilises them, but it needs to be made clearer in order to work better.
Back to the homepage and a little scroll down, searching for 2.0 stuff… aha! Now this is more like it:
Mirror TV
Bizarrely placed, smack in the middle of the homepage after a scroll down – is Mirror TV. This is the exact sort of thing that needs to be done to take advantage of Web 2.0. Put simply, Mirror TV is the news in video, displayed on their own custom made Flash Viewer. Everything is grouped under four headings; News, sports, showbiz and Mirror exclusives, with a scrollbar on the right side listing the videos. It even has a search and a fullscreen option. It is very self-explanatory and is a major step from just repurposing copy from the newspaper. Believe it or not, it is rather impressive and is only held back by its ridiculous placement on the homepage due to there being no ‘Mirror TV’ option in the site menu. All in all, very Web 2.0
Forums
Another big aspect of Web 2.0 is to involve the users in content, so for news sites some use comment boxes after each story to get immediate opinions. Mirror.co.uk does not do this, instead it tries to use a forum to get debate going from its readers. Unfortunately, this doesn’t work quite like they hope, for a start it is not clear they want you to respond on the forum as it doesn’t suggest to underneath the article. Instead, the forum is more a general news/showbiz debate and doesn’t really refer back to mirror.co.uk. While it is a good idea to have a forum for community purposes, I would suggest also having an option to comment on stories to keep debate on topic.
Another thing worth mentioning – but not worthy of its own subheading, is the blog. Most news sites fully utilise blogs with their journalists writing opinion rather than regular news stories, again sparking debate among their community of readers. This site does have them but I challenge you to find them easily, they are hardly advertised so I imagine The Mirror doesn’t think they are important. Sad, because blogs are just another way of making a site Web 2.0 friendly.
Altogether mirror.co.uk does use an awful lot of Web 2.0 features, however I cannot commend the site on the way they are used. The tools are there for the user to fully engage in the site and with a lot of tweaking they may be able to make that so. But for now, it is just too difficult for a regular user to grasp the features on the site and so I will not recommend mirror.co.uk as a news site that can utilise the Web 2.0 features available to them.
mirror.co.uk – Web 2.0 or no?…. erm, yes and no…
